Off Site SEO Techniques

Off site SEO techniques are as the name suggests factors from outside the site itself (ie from other sites) that impact the blog’s ranking in search engines. Many of these factors are outside the blogger’s control – however they are useful to know. The most obvious and probably most powerful offsite factor are Inbound Links (something I’ve already referred to above).
It is generally agreed that the links that point to a website are one of the most powerful way of climbing Search Engines results pages (in fact many argue it is THE most important factor). – To put it most simply – every link to your site is seen by the search engines as being a vote of confidence in your site.
Ideally Speaking – The best inbound links have three main qualities to them:

1. they are from higher ranked sites than your own
2. they are relevant to the topic you are writing about
3. they link to you using relevant keywords to your page

Whilst you may not have complete control over who links to you these are the types of links that you should be dreaming of.
How to generate quality inbound Links?
Of course whilst most of us know this it doesn’t make getting such links any easier – its in the hands of others in many cases. So how do you get such links?

• Quality Content – There are all kinds of link generating systems out there but in my opinion the best way to get links to your blog is to write quality content that people will want to read. You can solicit links with others or sign up for different link building programs or even buy text links on other sites but the cheapest and probably safest approach is to build inbound links in a natural organic way as others link to your quality content.
• Notify Relevant Bloggers of your content – Whilst I don’t advocate spamming other bloggers and asking for links – I would recommend that if you write a quality post on a topic that you know will interest another blogger that it might be worth shooting them a short and polite email letting them know of your post. Don’t be offended if they don’t link up, but you might just find that they do and that in addition to the direct traffic that the link generates that it helps build your own page rank in the search engine.
• Directories – Another way to generating inbound links is to submit your links to directories. I know of webmasters who swear by the benefits of such a strategy – the first thing that they do when starting a new site is to do the rounds of directories – submitting links to key pages with appropriate keywords in the links. There are loads of directories out there – many of which offer a free submission. Ari Paparo has compiled a list of blog directories that you might want to start with.
• Inter-link your Blogs – Increasingly bloggers are starting or joining blog networks to enjoy the benefits of multiple sites and writers working together. One of the advantages of networks of sites is that they usually link to one another. In doing so you have complete control over how your sites are linked to from multiple domains. It is worth noting that you should be careful with this approach – if all your sites are hosted on the one server many think that Search Engines will work out what you’re doing and the impact will be lessened.
• Buy Links – Many professional web masters have a budget to purchase links from other highly ranked and and relevant sites. I won’t go into this too much here but you might like to read more about it in my recent post On Buying Text Links. update: I’d encourage anyone wanting to buy links to think very carefully about this. Google have been cracking down on sites that use this practice. They can’t catch everyone but some have been caught and seem to have been penalized for doing it.
• Swap Links – Similarly many bloggers swap links with other bloggers. Sometimes this happens pretty naturally (you see someone linking to you so you link back) but in many cases the links are strategic ones and formally arranged between site owners. I get daily requests for such reciprocal links (I rarely act on them). Whilst there is some benefit in such link swapping I would again advise caution here as many SEO experts believe that the search engines have methods for tracking such strategies and devaluing the links. Some try to get around this by doing indirect or triangulated links. ie instead of site A and B doign a direct swap they involve other sites. So A links to C in exchange for D (also owned by C) linking to B (also owned by A) – makes your head hurt doesn’t it!?! There are also a variety of systems around that say they’ll take care of such interlinking for you – I know many who use Digital Point’s Free C0-Op Advertising system. Personally I tend to avoid such schemes and have a policy of linking to sites I think are valuable to my readers. If they link back then so be it.

 source : http://blog.grandis.web.id/2011/06/off-site-seo-techniques.html

On Site SEO Techniques

Having looked at Off site Search Engine Optimization Techniques I’ll now turn my attention to examining some of the factors you might like to keep in mind as you build your blog – (or Onsite techniques – things you do on your blog that help build a higher ranking). As with all SEO techniques there are many of these and a lot of speculation around all of them so let me touch on as many as I can:

1. Keyword Rich Content – identify a few keywords for your article that you’re hoping will get indexed highly by Google. Don’t pick too many but consider the questions

• How do I want people to find this post in Search Engines?
• What will they type into Google if they want information on the topic you’re writing?
• How would I find information on this topic in the Search Engines?
• What results come up when I do plug these keywords into Google?
• What other keywords are other sites using?

The answer to these questions will give you a hint as to what words you’ll want to see repeated throughout your article a number of times.
These keywords will need to be the most common words used in your article. Use them in some or all of the following ways:

• Keywords in post and page titles
• Keywords in URL of page
• Keywords in outbound links
• Keywords in bold tags (try do it at least once)
• Keywords in heading tags (there is debate over exactly how to use them but it’s generally accepted that h1 tags are important and that h2, h3, h4 etc tags also have an impact. Having said that I’ve seen some pages rank very well in search engines without using heading tags.
• Keywords in image alt tags
• Keywords in the general throughout the text of your post – but especially early on in the first few sentences
• Keywords in meta tags

2. Themed sites - One of the growing theories of SEO is that you are more likely to rank well if you have a substantial amount of pages on a similar theme.
3. Site Design – Search Engines like well laid out, well coded and easily to navigate sites. Make sure your pages validate (I need to work more on this) and that they are viewable on all major browsers. Search Engines don’t tend to like too much Flash, Frames or Java Script in your site – keep it simple and clean and their robots will index your site a lot faster and more accurately.
4. Interlink your Site – The way Search Engines index your blog is to send little robot crawlers to your site to track what you’ve written and follow the links. Make it easier for them to get around your blog by using internal linking wisely.
5. Update regularly – The more you update your blog the more often Search Engines will send their crawlers to your site to index it.
6. Outbound Links – There is debate over how SEs treat outbound links from your blog. I’m in the camp who believe that relevant outbound links enhance your site’s ranking in search engines.
7. Choose your domain name wisely – there are numerous factors to keep in mind when selecting a domain name. For one you might like to include your keyword in it if possible. Secondly you should do a little research to see if someone else has previously used the domain.
8. Register your Domain for a Lengthy Period – a recent patent by Google indicates that it now looks at the length of your domain’s registration in ranking it.
9. One topic per post – the more tightly focused the theme of a page the better when Search Engines come to rank it. Sometimes you might find yourself writing long posts that end up covering a number of different topics. They might relate loosely but if search engine ranking is what you’re after it could be better to break up your post into smaller more focused pieces.
10. Write optimal length posts – there is some thought going around the Search Engine Optimization community that pages that are too short can get passed over for high rankings. I try to keep posts at least 250 words. Of course there are some posts on my blogs that are shorter, but if I’m writing a post that I want to rank well I try to give it some meatiness in terms of length.
11. Avoid Duplicate content – Google warns publishers in its guidelines about having the same content on multiple pages. This goes for both multiple pages that you own but also pages that others own. This is because a tactic of spammers is often to reproduce content on many pages and/or to steel content from other sites.
12. Ping – services like Pingomatic (there are numerous others too) will ping a variety of websites for you to notify them that you’ve updated. In doing so you’ll also be letting search engines know that you’ve updated which will trigger their robots to come visit your blog.
13. Submit your RSS to MyYahoo – submitting your RSS feed to MyYahoo seems to help with getting indexed on Yahoo.
14. Quantities of Content – I always get into trouble when I write about having lots of content – but I think its true that bigger sites tend to rank better than smaller sites – whilst it is possible to rank highly with a small site – it’s probably not the norm.. Search Engines will see your site as more comprehensive the more content you have.
15. Submit to Search Engines – You can do all the best onsite SEO strategies in the world and still get no where because the Search Engines have not found you to start with. Each search engine has a way of letting it know about your site – submit your URL to be included in the index. 

source :  http://blog.grandis.web.id/2011/06/on-site-seo-techniques.html

Quick Ways To Get Traffic To Your Blog

I am going to discuss 3 proven, clever techniques you can use to drive traffic to your blog each time you post. In fact, you can make a brand new blog, use these techniques, and generate 20 to 30 visits on day one! You won't have to wait months to get the blog ranked in the search engine for keywords, and you don't need to spend wads of cash buying traffic.

Technique #1: RSS Feeds

Copy down the url to your comments feed, and blog posts feed. Submit these feeds to as many feed aggregators as you can. To make it easier, use something like RSS Submit software to automate the task.

Tip a: Certain plugin's like Ed Dales RSS bomber will create a single feed for each and every post and page, this will allow you to submit multiple feeds all pointing to the same site.

Tip b: If you remove the www from the feed url, the directories will see it as a new feed. You now have double the amount of feeds to submit!

Tip c: There is a free WordPress plugin called RSS footer. Install this, and configure it to post a keyword targeted backlink in the footer in each post of your feed.

Once you've done this, each time you submit your feed, you'll also be gaining a ton of backlinks. It works in other ways too. You know those people who 'scrape' your site and steal your content? Well, with RSS footer, you'll be forcing them to add backlinks to their site - helping you in the search engines ranking and creating backlinks to your site!

Technique #2: Social sites

The thing to do here is sign up with ping.fm. Once you're logged in, you'll see that you can associate all the different social accounts, like digg, Facebook and Twitter amongst others.

Add them all. Create new accounts if you need to, or accounts especially for the blog you want traffic for. Now, update your profiles to be congruent with each other, including adding the blog website to each profile etc. The trick here is to dash over to ping.fm and post a little compelling snippet about your latest blog post, each time you post or update the site. One click and that message will be distributed to all the social accounts.

In my experience, this brings almost instant traffic, even from brand new social account profiles.

Tip: There are certain free plugin's for WordPress that will automatically update ping.fm the moment you submit a new post.

Technique #3: Comment Luv

Comment Luv is a popular plugin for blogs. Whoever comments on a blog with this installed will have a live link to their own blog in each comment they leave. The link displays the title of your latest post. Each time you make a new post on your own blog, the link updates on the other blogs (where you left your comment).

This can get a lot of traffic. If you manage to leave a comment in a prominent position (the closer to the end of the post, the better) on a popular blog or site, you will receive a lot of traffic.

Bloggers are happy to install the comment luv plugin, because they know it will encourage people to comment, meaning more traffic for them.

Utilize this traffic technique by regularly leaving helpful comments on other peoples blogs (with comment luv enabled) in your niche. Make this a consistent effort in order to succeed. Simply do 5 comments a day as part of a routine. They soon add up. Be sure to use compelling titles for your post, considering that it will be displayed on other sites, to ensure a better click-through.

In summary, if you are prepared to spend a day or two setting up the foundations (ie. creating social profiles, creating and submitting RSS, blog commenting etc.), then things will become very easy, and traffic will flow to your site with minimum effort.

Each time you post it will bring a flood of new visitors.

source :  http://blog.grandis.web.id/2011/07/quick-ways-to-get-traffic-to-your.html