Google: Search in Smartphone Defeat PC

Blog Share-  Google: Search in Smartphone Defeat PC. Giant digital advertising company in the world, Google, acknowledged that the search pattern is increasingly changing. Since 2007, more users to search through a smartphone than from a desktop PC.

According to Google, reported by Mail Online, Wednesday, May 6, 2015, this data is only valid in the United States, but also in other parts of the world. Of the total searches on Google, which reached 100 billion searches each month, more than 50 percent comes from the smartphone.

These changes have occurred since 2007. Google acknowledged It was a time when Apple first released the initial generation iPhone. From there, then many vendors are launching a device that is almost similar and easier for users to stay connected to the Internet wherever they are.

It is quite shake the PC manufacturers. Technology companies such as Microsoft did, which is identical to the desktop and laptop products, go jump into the mobile realm. Google is still rule the mobile market, particularly digital advertising thanks to the Android operating system.

"The future of the mobile industry is now. Search on Google Search reached 100 billion per month, many of them originating from mobile devices," said the person in charge of Google Adwords, Jerry Dischler.

According to him, the average price of advertising on Google decreasing in the next three and a half years. This is because the advertisers do not want to pay the same price for the ads displayed on the small screen smartphone.

However, said Dischler, mobile advertising prices sufficiently increased and will continue to rise, because advertisers are increasingly aware of many users who are increasingly connected to the mobile device.

Unfortunately, Dischler not give specific numbers, how many billions of searches conducted activities through mobile devices, out of a total of 100 billion searches per month.

Based on this data, too, before Google announced its search engine algorithms have improved, so more friendly on mobile devices. Additionally, Google has introduced ad format that is intended to be seen clearly on the mobile platform.